Case study

Developed guest experience and brand assets for Kaynuna Beach Club & Hotel, Yanbu, Saudi Arabia

Kaynuna is a distinctive beach club and boutique hotel on the Yanbu Waterfront, Saudi Arabia’s West Coast, developed by Baheej. Working from Kaynuna’s brand guidelines, I created a full suite of guest touchpoints and hotel assets—menus, uniforms, towels, cushions, keycards, toiletries, and room materials. My role also included photography direction, social media content design, in-house team management, and developing the official Arabic logo. Every detail was crafted to reflect Kaynuna’s unique identity, celebrating Yanbu’s Red Sea heritage and delivering a seamless guest experience from arrival to sunset.

Details

Client

Kaynuna

Year

2025

Service

Brand Development

Deliverables

Branded guest amenities, signature menus, staff uniforms, digital assets, art direction, and Arabic logo creation

Kaynuna Yanbu – branded guest amenities and poolside collateral, luxury beach club Saudi Arabia
Kaynuna Beach Club – digital assets, social media templates, and social design mockups for Yanbu hotel
Kaynuna Yanbu – branded in-room amenities and guest lounge design for boutique hotel
Kaynuna Beach Club – branded menu, guest welcome kit, and keycard envelope design
Kaynuna Beach Club – social media content and digital asset design for guest engagement
Kaynuna Yanbu – logo development, Arabic logo adaptation, and brand pattern assets
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